The United Problem Solvers campaign was created to reposition UPS as more than just a shipping business and more as a problem solving business. The campaign introduced a new brand identity and a new voice for UPS. I was fortunate enough to have created the new brand identity system for this campaign globally across all platforms (DIgital, Print, and TV) for both the UPS brand and UPS Segments. The campaign recently won an Effie Award.
The United Problem Solvers website was a dynamic website that served content based on where the user came from. The site consisted of several pages that were based on each B2B segment of UPS. I designed, art directed, and managed this site from the concepting and wireframing state through to the production state. I was also in charge of creating the dynamic content that populated the websites throughout the first few months of the campaign.
Role: Art Director + Designer