The United Problem Solvers campaign was created to reposition UPS as more than just a shipping business and more as a problem solving business. The campaign introduced a new brand identity and a new voice for UPS. I was fortunate enough to have created the new brand identity system for this campaign globally across all platforms (DIgital, Print, and TV) for both the UPS brand and UPS Segments. The campaign recently won an Effie Award.
Role: Art Director + Designer